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Author's logos. Development of a brand name

A logo is much more than just words, an icon, a color. A good logo tells a story about your company: who you are, what you do, and what you stand for.

Creating a logo is not an easy task: there are many nuances that need to be taken into account when developing it. Luckily, you don't have to do this alone. With the help of this step-by-step instructions, you can do it easily and simply. But enough words, let's get started!











What is a logo and what is it for?

But before we move directly to the recommendations, we would like to recommend you an online service from Turbologo , which can create a logo for you all in a few minutes. Just enter your company name and the site will create some logos for you!
Now let's move on to the article :)

Every day we constantly come across logos.

For example, the average US resident sees 16,000 advertisements, logos and labels per day. If you look around, you will probably also notice several dozen logos around you.

Why are there so many of them and why do many companies spend thousands, hundreds, or even millions of dollars to create this small element?

What do we, first of all, understand by the word “logo”?

A logo is a symbol or emblem that is used
to identify services, products and the company itself.

How to choose a color for a logo?

Color, color and more color! It's the first touchpoint and the most memorable item, says Leslie Harrington, executive director of The Color Association.

Understanding how color affects human perception is important when creating a quality logo, says Martin Christie of Logo Design London.

Color can help you enhance the right feelings and create a strong emotional connection. Use the infographic (large size) to choose the color you want for your logo.

How to choose the right logo color?

To answer this question, you need to ask yourself 3 questions:

What color highlights your brand's personality?
What colors characterize your products/services?
What color is your competitor using?

The colors are not tied to any specific industry, but certain colors are better suited to some services/products than others.
You should aim to choose a color that will highlight your company's personality. The color should make the right impression on customers who see your logo for the first time.

What to do when you've figured out your competitors' colors?

One option is to use a color opposite to the color of the main competitor's logo. This will help you stand out. But it's worth considering the colors of your industry so that the opposite color matches the industry. For example, the pink color for the logo of a bank or law firm looks inappropriate and ridiculous.

Consider the characteristics of color in different cultures. For example, in the Western world, white is considered the color of purity and peace, and in some Asian countries it is the color of death.

One color or several?

To convey the desired feelings and emotions as much as possible, one color is usually used when creating a logo design. However, there are many successful logos with multiple colors - Google, eBay.

Therefore, you can safely use one color or several. The main thing is that they combine! But, of course, you shouldn’t overdo it and use a large number of colors.

I recommend choosing two primary colors. This makes it easier for your brand to communicate with your customers. Many companies, from sports teams to corporations, have used only two colors for many years.

– Pamela Wilson.

How to choose several colors for a logo?

The easiest way to choose the right colors for your logo is to use color schemes.
There are many online services for finding great color schemes. You can find several in this one.

For example, Adobe Kuler or the Russian-language Colorscheme service.

Designers often use the 60-30-10 formula. It consists of choosing 3 different colors and using them in a ratio of 60%, 30% and 10%. This rule provides an easy way to create a professional color scheme for your brand.

– Jared Christofferson, Yellowhammer

Where can you find logo inspiration?

It is often very difficult to take the first step when we are dealing with something unfamiliar. For example, with the creation of logos. You can spend a day, or even a week, thinking about and making logo drawings, which is very exhausting.

Fortunately, there is a good way to get rid of the stupor as soon as possible and make the first step less painful. For example, gain inspiration from other logos and designers’ works.
For this we have selected 10 best sites, where you can get ideas for your logo.

Logo Pond

Logo Moose

This site's community has collected the best logos from professional logo designers from all over the world.

Logofi was created to inspire designers and other creative people. On this site you can see the work of not only professional designers, but also ordinary visitors who have uploaded their logo.

Logo Gala

LogoGala is one of the most outstanding resources for finding inspiration. On the website you can select a logo filter by color.

Logospire is a logo gallery. But the main difference between this site and others is that you can see the best designer logos. The site has a rating system and every month a list of the best logos is compiled.

Logo Heroes

Here are the best logos on the internet.

Logo Fury

Another gallery of logos, which is regularly updated with fresh works. The site has a convenient search by tags, so finding a logo on the desired topic is very convenient.

Logo Faves

One of the most popular sites. The site contains logos of many famous designers. There is a tag search to find the logo you need.

Errors when creating a logo

To make a really good logo, you need to avoid certain mistakes.
Below we have collected the most popular of them.

Mistake 1: Using a bitmap

The use of raster images in logos is not advisable because it may cause problems when reproducing the logo. If you enlarge a bitmap image too much, it will appear tiled, making it unusable.

Therefore, standard practice when developing a logo is to use programs that work with vector graphics - Adobe Illustrator or Corel Draw. Vector graphics are made up of dots calculated with mathematical precision, ensuring a consistent visual experience no matter the size of the image.

Basic advantages of using vector graphics when developing a logo design:

1. The logo can be scaled to any size without loss of quality.
2. Subsequent editing of the logo is greatly facilitated.
3. A vector image is easier to adapt to other media than a raster image.

Mistake 2: Following trends

Trends come and go. Eventually they turn into clichés. A well-designed logo should be durable. This can be achieved if you do not rely on newfangled tricks and techniques.

To create a unique identity for your company, it is best to completely ignore logo trends.

Logo Online Pros has a huge section where current logo design trends are updated annually. It is important that you are aware of the latest fads and avoid them at all costs. – Smashingmagazine

Mistake 3: Overcomplexity

An image that contains too much detail will not be perceived well in print or when viewed in a smaller version.
Details of a complex design will be lost, and in some cases it will look messy or, worse, not be perceived correctly.

For example, the fingerprint pattern on the fictional Smashing logo can only be seen upon very close inspection. When you zoom out, details are lost.

Look at the corporate logos of Nike, McDonald's and Apple. Each of these companies has a very simple image that can easily be reproduced in any size.

Mistake 4: Dependence on color effects

Without color, your great logo can lose its identity. Right?

No! This is a very common mistake. Designers can't wait to add a few of their favorite colors, many even rely on it entirely.

Choosing a color should be your last decision, so it's best to start designing in black and white.

Mistake 5: Poor font choice

When it comes to creating a logo, choosing the right font is the most important decision you will make. Due to poor font choice, the logo most often fails (our example shows the infamous Comic Sans).

Choosing the perfect font for your logo is all about matching the font to the style of the image. But there may be tricks here. If the match is too close, the image and font will compete with each other for the viewer's attention. If it’s the other way around, then the viewer won’t understand what to focus on. The main thing is to find the right balance.
The entire brand message will fall flat if the chosen font does not reflect the characteristics of the image.

Mistake 6. Designing a logo for yourself, not for clients

Often, when creating a logo, there is a desire to use your favorite font, color, etc. Do not do that!

Ask yourself, is this font and color really suitable for my business?

For example, that gorgeous modern typography font you love might not be suitable for a serious client like a law firm.

Mistake 7: Typographic chaos

Typography can make or break a logo, so knowing the basics of typography is vital. The logo should remain as simple as possible, but at the same time convey the desired message. To achieve this, you need to consider all typographic aspects of the design.

Don't use too many fonts or weights (two is the maximum). Don't use fonts that are predictable, pretentious, or too thin. Pay close attention to kerning, spacing, and size. Most importantly, make sure you choose the right font(s) for the project.

Mistake 8: Creating a monogram

One of the most common mistakes made by non-professional logo designers is trying to create a monogram from the initial letters of a business name (for example, B&H for Bob's Hardware). Although it looks creative at first glance, it is difficult to be convincing or convey the desired message using company initials. You can certainly try, but don't stop there if there are other logo design options.

Also try not to turn the name of the company into an abbreviation if it has not become commonly used and this does not correspond to the goals set.

HP, FedEx, IBM and GM didn't start out with acronyms; they became such many years after gaining a high-class reputation.

Mistake 9: Using Visual Cliches

A light bulb as a symbol of an idea, a bubble with text - discussion, strokes - dynamism, etc. These are the first ideas that come to mind during brainstorming, and for the same reason they are the first to be abandoned.

How can your design be unique when many other logos have the same idea? Avoid visual clichés and come up with an original idea and design.

Mistake 10. Copying, stealing or borrowing a design

It's sad to have to say this, but this practice is common these days. A logo designer sees an idea he likes, tweaks it a little, changes the colors or words, and makes the idea his own. It's unethical, illegal, stupid and you'll get caught sooner or later.

How to Create a Logo - Step-by-Step Guide

We've already covered almost everything you need to know about creating a logo.

Now all that remains is to sort out the information received.

Take another look at:



Step 1: Create multiple drafts

During the early stages of logo design, you may have several ideas that you want to express in the logo. You shouldn’t neglect them, it’s better to write them down; perhaps some of them will be useful to you when creating the final version of the logo.

Step 2: Sketch your logo design

Sketching is a quick and easy way to get ideas onto paper where you can evaluate them more easily.
Do not erase or throw away sketches. Design is not a linear process. All ideas can be valuable, even if you don't think so right away.


If you don't know how to draw, don't worry. You can try sketching your logo using screenshots. Go to the sites of several online generators, icon galleries, etc. Try to find the right images that you like and save them. You can then use them to create your unique logo.

Step 3: Select Logo Creation Tools

You can create a logo using:

– graphic programs – Adobe Illustrator, Inkscape, Photoshop;
– platforms for ordering logos – 99Designs:
– online services and designers – , Turbologo . Very useful service, I recommend it!

If you're comfortable working with graphics programs, don't hesitate to use them to create your logo.
But you should not neglect online services. They can be used to find inspiration or test ideas.

Step 4: Create a Logo

Step 5. Test the logo

Have you created a logo and decided it's perfect? Perhaps this is not the case. It will be more effective to show the logo to colleagues, friends, and some clients and get feedback. Ask them a few questions: what do they think of the logo, do they like it? If the answers suit you, then you did everything right.
However, be careful with reviews from friends and relatives. If they are not professional designers, their advice may not be entirely useful to you or may even be false.

Step 6: Check your logo's scalability

Check the logo image in different versions - in newspaper ads, on a business card, on your website. The logo should look good whether it is reproduced in a large or small format.

Some tips:
– If the logo has a lot of detail or lines that are thin, then the logo may look too fussy at small sizes.
– If a logo is created for a business card or website, then it will usually look awkward at large sizes.
– Use graphics programs such as Adobe Illustrator or Inkscape, they allow you to check the scalability of your logo.

Step 7: Create Multiple Logo Formats

You may have created your logo in a graphics program like Adobe Illustrator from the beginning. If this is not the case, you need to transfer the logo sketch from paper to electronic form.

Some tips:
– Save the logo not only in .
The latter will allow you to easily scale your logo without losing quality. If you already have a logo in raster format, you can convert it to vector using vectormagic.com.
– Use the logo in PNG, JPEG format for the Internet and in PDF, EPS, SVG for printing.
– Save the logo version in black and white for printing the logo, for example, on bags, pens, stationery.

Step 8: Continue to Get Feedback

Even after you've created a logo, you still need to remain open to feedback. Use various tools such as social media, customer comments, expert opinions to make sure your logo looks perfect.

Step 9. Redesign

Nothing lasts forever, and a logo is no exception. If your logo has ceased to be relevant over time, it is better to redraw it. It is worth making small edits, leaving room for the key idea in the logo, because radical changes are unlikely to be appropriate.


Is your logo really great? [Check list]

And so, you've probably already created a logo. Congratulations!

But is he really good? Will it look great in different sizes? Well, let's check the effectiveness of your logo with our checklist.
Go through each question and answer “yes” or “no.”

1. The logo looks attractive to at least three people
2. The logo looks good in black and white
3. The logo is recognizable in an upside-down position (view)
4. The logo is recognizable if its size is changed
5. No complicated parts
6. The logo is visually balanced - the icon, font, color look harmonious together
7. Do not use too many fonts, colors, effects
8. The logo is noticeable among other logos

As we have already written, it is very important to stand out from other companies, especially competitors.
Collect your competitors' logos and place yours somewhere between them.
Is it noticeable? Noticeable compared to others? If yes, everything is great!

9. The logo is adaptive

Adaptability means that the logo will look great on any object or surface - a T-shirt, website, road sign, etc.

10. The logo is memorable

Show your logo to your friends or anyone and ask them to draw an image of it in a few hours or days. If he can roughly accurately sketch your logo, then everything is fine and your logo will be memorable.

11. Universal logo

The universality of a logo means that it is perceived in the same way by a wide range of people. All people are different and the main thing is that the logo retains a single meaning for all its viewers.

12. The logo is easy to read

Imagine that your logo is placed on a banner, and you are driving a car at a speed of 70-80 km per hour. Could you read the text of your logo? If yes, everything is fine. If not, it might be worth working on the fonts.

13. Do you have vector logo formats?

It is very important to have logo files in vector (AI, EPS, SVG, PDF). This will allow you to print your logo at any scale without losing quality, as well as edit it. For example, make a logo in a different color.

We hope our tips will be useful to you and you will create a great logo!

On the eve of exhibitions, many people need business cards and price tags with a worthy author’s logo. And in the photo, the master’s logo should look no worse than the work itself.
I am an artist by training; I worked for many years in a printing house and various advertising agencies, so I know, if not everything, then almost everything about logos.
I propose to develop a classic logo for this MK. The first thing we need is an idea for our logo.
Of course, the idea can be “screwed” to almost any graphic image. If desired, you can find deep meaning in an ordinary abstract primitive. But we are not looking for easy ways. We will draw a real logo. For example, we will look at creating a logo for a hypothetical artist Masha Mishkina, who creates designer bears.
A classic logo usually consists of a graphic symbol and a text title (in this case, the author’s name). Although, this is not at all necessary. The ideal logo is one that can be published with or without a name, and will look concise and recognizable.
Let's assume that we want to see a bear on the logo. This is reasonable because... It becomes clear what kind of creativity Masha Mishkina is engaged in. We will select a suitable bear for the logo. The worst option is to find a ready-made drawing in clipart. The best way is to draw it yourself.
We find a picture of a suitable bear in Yandex, we will use it as the basis for the drawing. He will be our "model".
I liked this classic teddy bear. We will draw from it. Save the drawing on your computer.

Let's put the drawings into the program Corel Draw. I use the Russian version. To do this, open a new empty document, then “File - Import - bear.jpg” Find the file with the bear and open it.


Let's copy the picture so that there are two of them on the sheet. Then we select and block one picture so that it sticks tightly to the sheet and does not interfere with our “Arrange-Block Object” work with it.
Then select the "Free Form" brush or press "F5"


Then we begin to draw our bear with this brush, i.e. artistically trace along the contour. By default, the line will be thin and black, but for clarity, you can select a bright color and increase the thickness of the line by selecting the drawn lines and pressing "Outline-Outline Pen" or "F12".


We outline our bear along the contour. It is advisable to immediately give it the style characteristic of teddy bears, so we draw patches, seams and small eyes.

This is how we pictured Mikha. The logo is still a long way off. Micah now consists of several red jagged lines. We need to straighten these lines. Select each line with the left mouse button. Then select the “Shape” brush or press “F10” and start aligning each line point by point so that our little bear becomes even. This is perhaps the most painstaking part of the work. By double-clicking on the line, you can add or remove a point, if necessary.
Here, everything is straightened out. We added a few missing lines - here he is, a handsome guy.


Then we will delete our drawing base; to do this, click “Arrange - Unlock all objects”. Remove the unlocked base image. Here is such a red, naked Mishenka.
Then we give the drawing a casual artistic touch. Well, repaint it in a decent color. Select all of Misha, select the black color in the palette on the right and RIGHT click on it. Misha turned black.
Then, ATTENTION, a crucial moment! Misha is still completely highlighted. Select "Effects - Artistic Media". At the top, in the horizontal line, we select, like mine, the width of the artwork - 1.5 mm, the stroke blank - like mine, narrow at the edges and wide in the middle. We apply.

The last point - in the color palette on the right, click on the black color with the LEFT mouse button, and on the cross above the black color with the RIGHT mouse button.
Now let's make the final touch and our bear will become furry. Remember the second drawing that we copied and left aside? It was his turn. Select the drawing, then apply tracing to it. "Raster images - Outline tracing - Line art." In the window that opens, select the color black and white, play with the settings, you can use the ones I have.


We apply it, and we get some shaggyness. We delete the base drawing, and select all the shaggyness and transfer it to our drawn bear. I won’t tell you how to color the Bear anymore. Otherwise, our MK will stretch over several pages. I think it won’t be difficult for you to do this yourself, and if you have any questions, I will answer them.

We have the bear ready, but it is still PART of the logo. In order for the logo to be complete, it is necessary to artistically enter the name of the author into it. Choosing a font is a rather personal process. Here - who likes what. One thing is recommended to be taken into account - the font should be easy to read without straining. Assuming that Mishkina Maria is a romantic and airy creature, I choose the elegant CAROLINA font for her.

  • to identify the business as a whole
  • for an advertising company
  • for a one-time/recurring event, event
  • to represent a specific period (periodic sign)
  • for specific tasks (for a collection of works, for a series of products, for a promotion, etc.)
  • for a specific person (public or popular figure, public or political figure, private master, creative figure, etc.)
  • for a team, group of people, club, team, etc.

A clear understanding of how you plan to use the logo will give you an idea of ​​its appearance, and accordingly will make it as easy as possible for the customer to formulate technical specifications for the contractor, as a result you will get what you expect.

What exactly do you need for identification?

  • logo
  • emblem
  • company logo
  • trademark (trademark)
  • personal sign

Logo- from the Greek “logos” - word, “typos” - imprint. It follows from this that a logo is a specially designed graphic original outline of the full or partial name of a company, company, product, product or service.

Logos are subject to registration, are part of a trademark, the basis of a corporate identity. The logo is closely related to naming, so they are often ordered at the same time. The difference is that naming is the generation of the name itself, and the logo is the graphic presentation.

In the modern understanding, a logo has a broader concept; very often on the Internet you can see how a logo means the following picture: name + graphic associative elements + slogan. Historically this is not entirely true, but happiness is not in terminology.

Emblem(from the Latin “emblema” - insert, convex image) - a conditional associative (often symbolic) image indicating a concept or idea. It is part of the brand name and can be used separately.

Interesting fact: if you can safely use the logo without the “name” and people will recognize you, then branding is moving in the right direction! Here is a clear example of such a “symbolic logo” (i.e. emblem):

A brand name is, in fact, the most universal term that combines the concepts of logo and emblem.

Trademark– name, symbol, picture, monogram, drawing, etc., which is used to indicate that a certain product belongs to a specific company. It differs from a trademark in that the latter is an officially registered trademark in the relevant authorities.

Personal sign– logo, emblem, monogram, which is a graphic identifier indicating a specific person.

Firstly, there are a lot of professions and hobbies that do not require the creation of a specific structure, but this does NOT mean: “no company - no corporate identity!” The personal sign still performs the same role as a visual identifier. For example: freelance artist, private master, creative person, singer, etc. In order to distinguish your product from analogues and competitors, create and use your personal sign - a kind of “signature” that will accompany the fruits of your creativity and professional activity, helping to popularize the product and form a brand.

Secondly, a personal sign can become the basis of a “personal style”. Our project “Personality Brand” is based on this statement, which you can read about in the next article - “A unique project of the Russian Century company "brand_personality"

This is not all the terminology in this area. We have revealed the basic concepts that can help before starting development. Get to the point!

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Types of logos

In fact, there are no specific encyclopedic types of logos. But many agencies providing logo design services classify them into alphabetic, symbolic and combined. As we discussed above, in fact you get a logo, an emblem and a full-fledged brand name.

Logo and sign styles

There are only conditional definitions of sign styles without a clear classification. For your convenience, we present the following types of logos and signs:

Font style. Classic logo - the use of original solutions when writing names, lettering, calligraphy. It involves selecting a special font, “playing” with it, transforming shapes and color rendering. Letters can be inscribed in some shapes or turn into some of them. There are hundreds of fonts today. However, today the lettering service is very popular - the development by the hand of an artist of a special skillful corporate font for various purposes. It differs from calligraphy in that the latter eliminates the possibility of adding various figures, symbols or elements. Calligraphy is an elegant, artistic, “correct” and clear inscription inscription that does not require additional artistic design.

Geometric style. It is based on the use of geometric figures and shapes. Moreover, the shapes can be combined with text, or individual letters can be presented in the form of geometric shapes. Overall, the result is a fairly simple and concise sign.

3D style. Conventionally, the same geometric style, only in three-dimensional space. Very often there is some confusion when, for example, the logo looks like a 3D model, and the fonts look like 2D, or vice versa. Do not confuse geometric shapes, 3D shapes and volumetric visualization. It happens that we can come across a well-designed element from an artistic point of view that it seems like it is “three-dimensional”, but it is not necessarily 3D.

Bio-style. Signs that contain outlines, silhouettes or shapes resembling representatives of flora and fauna - plants, animals, birds, fish, insects. Quite a popular style. These elements often serve as symbols, talismans, personifications, associations for a particular company (its name or field of activity, etc.) Moreover, the images can be quite stylized or veiled, and sometimes clearly and clearly expressed.

Techno style or industrial. Signs in the image of which details of mechanisms, circuits, parts of electronic devices, scientific elements, etc. can be guessed. A very popular style of brand signs for production, transport companies, energy, chemical, innovative technologies, etc.

Subject style. Brand names that contain images of inanimate objects. If a company has its own distinctive feature and is associated with a specific item, it may well become the company’s emblem.

Heraldic style. The style of these signs stands out significantly from the rest. This style is expressed by the presence of flags, heraldic figures, symbols, images of heraldic creatures, animals and plants in a special style. This historically established style is considered traditional for companies with a rich history, legend, philosophy, as well as for closed clubs, sports teams, schools, etc.

Character style. Quite conventional, it can sometimes be classified as heraldic, sometimes as subject. A distinctive feature of this style is the use of symbols that are generally accepted emblems of specific concepts and evoke an unambiguous associative series in the subconscious of viewers.

Vintage style. Vintage style signs often resemble stamp impressions. They call it that because this style was especially popular at the beginning of the 20th century. An expressive feature is the symmetry and “centricity” of the composition.

Human image. It is expressed by the peculiarity of spiritualization or “revival” of objects and phenomena, the transference of human characteristics or the use of a person’s image.

P.S. The information was provided by the Russian Century company, based on its own observations, research and study of professional literature and analysis of the modern market for branding services.

On design resources and forums you can find many topics dedicated to plagiarism and theft of logos. Many logo makers suffer from the fact that their work is used by other people without permission.

It’s one thing for scammers who display works in their portfolios on the stock exchange, passing them off as their own. Exchanges and other resources usually cooperate by blocking the cheater’s account if the real author provides all the necessary evidence.

But what if your work is used as a logo by a company that did not pay for it? You drew a logo for a competition, or just for a portfolio, and someone decided that they could freely take it and use it without indicating your authorship or asking permission?

These questions are answered today director of company TumanovaGroup , lawyer with eight years of experienceDavydova Marina Alexandrovna.

Consider this situation: a designer noticed a logo on the website of company X that he designed 2 years ago. He posted this logo on network resources, with attribution. Nobody gave the company permission to use this logo. What is the right thing to do in this situation? Should I immediately write to the company with a request to remove the logo, or contact a lawyer? Should I write an official letter (by mail) or can I limit myself to correspondence on a social network or email?

- First of all, Olga, let's figure out what specifically indicates copyright, whether the specified logo is a registered trademark in the manner prescribed by law. I had a precedent related to the recognition of rights to the logo. In this case, I recommend that you first write a letter, a request, whatever you want to call it, which will help establish the presence or absence of the above forms of copyright. Also, in order to exclude plagiarism, you must have established authorship rights yourself..

It is extremely rare, but it happens that the ideas for design and creation of logos may coincide.

If you send a letter, you must issue it as a registered letter, with a read receipt and a description of the attachment. In the event of litigation, this will make it possible to prove the fact that a preliminary letter or claim was sent. This will exhaust the pre-trial procedure for resolving the dispute, which, by the way, sometimes does not go directly into court, I recommend.

If a designer has not registered a trademark, then, in fact, he is not the legal copyright holder.
In this case, the designer’s solution is to contact the patent office.
In addition, I recommend that our clients clarify information about logos in advance, since the service industry is currently oversaturated and there is a high probability of overlap of ideas and images.
If a designer uses a logo, then I recommend registering it in this form, because if you register a logo as a trademark, it may be interpreted by another company, in a different color scheme, for example.

Speaking of logos of famous brands. They do not indicate copyright, but use is excluded as they are registered accordingly. So it is here. The decision on plagiarism and copyright infringement is made only by the competent authorities, that is, in court. Thus, in order for a designer to protect his rights to a logo, he needs to prove AUTHORITY, that is, a registered right or the fact that this particular designer created and placed this particular logo. However, I repeat, the decision is made only by the judicial authority.
 In the absence of registered rights to the logo, if the designer discovers its use by another company, first of all, you need to register it. In addition, it is possible pre-trial or out-of-court with a corresponding statement. If a designer uploads a logo to the network and does not want third-party use of it, it is necessary to attach a URL link to it and indicate that use without a link to the source or attribution is prohibited.

The use of a logo in the presence of a phrase about the conditions of its use must be used with the indication of the source (original source).

What evidence and documents need to be collected if the company does not want to remove the logo and the designer decides to go to court?
How to correctly write a claim to court, what points should be included?

- If a logo is registered, it is valid for 10 years, so if the designer acts within these deadlines, then there is no reason for refusal. The use of someone else's logo is a violation of the exclusive rights of copyright holders (Part IV of the Civil Code of the Russian Federation). To protect violated rights in this area, it is necessary to file a claim for the protection of exclusive rights to a trademark, for a ban on the use of the designation.

Any statement of claim must be motivated. Those facts that are indicated in the claim must be confirmed in the appendices to the application and expressed in documents that have legal force.

The statement of claim must indicate the information of the applicant (Plaintiff), the Defendant - the one who violated the rights, that is, used the logo, indicating the addresses. In addition, the application indicates the grounds for the right to an object of intellectual property, copyright. It is necessary to indicate how the violation of rights was expressed. Also, when using someone else's logo, compensation is provided for the party whose rights are violated. In the statement we refer to Articles 1252, 1301 of the Civil Code of the Russian Federation.

We build the evidence base on the documents of the copyright holder, a pre-trial written claim or demand, as well as documents confirming the use of someone else’s trademark.

- Is it worth trying to create a scandal “in public”, accusing the company of theft on social networks and forums?

- I would recommend making it public if it is possible to resolve the issue peacefully or even in court, but there will still be a decision. Publicity, in my opinion, is reasonable in order to attract more people for public opinion, external evaluation and influence. This is no longer a question of jurisprudence, but of the personal preferences of the designer. But it is worth remembering that the dissemination of information containing slander is punishable, and even criminal liability is provided.

- Many designers find themselves in this situation - they upload their work to their portfolio, don’t register it, and then don’t know how to prove that it was they who designed the logo, and whether it’s worth suing or not. Those. The result is this: if you draw a logo, before uploading it anywhere, register it; if you see that they are using it, write a letter of complaint; if they refuse to remove or indicate the author, go to court, attaching to the claim all the documents confirming the authorship + letter. Right?

- Yes. It is advisable to make screenshots, a copy of the cache and so that the URL link is visible in the address bar.

- Do screenshots need to be certified by a notary?

We thank Marina Alexandrovna for the consultation!

We hope this material will help you if you see other people misusing your work.